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CBSE Notes 2011-2012 » Marketing Management - Class 12 Business Studies MCQs (Free Practice Test)

Marketing Management - Class 12 Business Studies MCQs (Free Practice Test)


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A select subset of questions has been made available here.
You can use this for preparation purpose.
Once you are ready, click on 'Take Quiz' to start the QUIZ.
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Question :

Which of the following is included under functions of marketing ?


Answer :

Product designing and development
Customer support services
Pricing of products
All


Question :

Industrial product include


Answer :

Materials and parts
Capital Items
Supplies and business services
All


Question :

Which of the following is not an advantage of branding to the customers ?


Answer :

Ensures quality
Helps in winning gifts/discounts
Product identification
Status symbol


Question :

Purchase of clothes, shoes, jewellery, furniture comes under the category of


Answer :

Convenience products
Shopping products
Speciality products
Non-durable products


Question :

Factors affecting price determination of a product are :


Answer :

Product cost
Extent of competition
Utility and demand
All